11 December 2019 – On 11 December 2019, Mr. Sumarleki Amjah, Head of the Processed Business & Business Development of S&W Fine Foods International Limited, and Mr. Alaa Jeraisi, CEO and Founder of Jeraisi Haifa, met with Ambassador to the State of Israel Neal Imperial and discussed ways to further promote Philippine pineapple juice products to the mainstream Israeli market.

Mr. Amjah informed the Ambassador that the 2019 initial volume of export of S&W pineapple juice to Israel is about 60,000 cases amounting to around NIS 6 million (US$2 million). Mr. Jeraisi expressed optimism that there is potential to increase exports to Israel to US$5 million next year. Philippine pineapple juice products are now sold in many Israeli supermarkets.

“With the entry of S&W pineapple juice in the mainstream Israeli market, a well-known international brand of quality juices especially in the United States, high quality Philippine food products are now gaining popularity among Israeli importers and consumers,” according to Ambassador Neal Imperial.

Recently, Israeli importers are also becoming interested in other agricultural products from the Philippines such as fresh and dried fruits. According to Mr. Amjah, S&W will soon launch its dried pineapple product and will definitely explore Israel as one of its priority markets. – END –

Philippine Ambassador to the State of Israel Neal Imperial (2^nd from left), with Mr. Sumarleki Amjah, Head of the Processed Business & Business Development of S&W Fine Foods International Limited (extreme left), Mr. Alaa Jeraisi, CEO and Founder of Jeraisi Haifa (2^nd from right), and Third Secretary and Vice-Consul Judy Razon, head of the Philippine Embassy’s economic section.